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Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi
Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT...
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Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl
Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl—but last-minute strategizing for the Big Easy blowout was not on his clipboard. Rather,...
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Check Out How Brands Are Going Big for Super Bowl XLVIII
If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for this week's magazine, and we've put...
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Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and...
Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way. Afrojack spins for the...
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Arby's Slayed the Grammys With This Tweet About Pharrell Williams' Hat
If there was one big winner at last night's Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby's scoring the tweet of the night. The sandwich chain's...
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Squarespace Unveils Its Full Super Bowl Spot, and It Sure Is Depressing
The Internet is Times Square pre-Giuliani, says Squarespace's Super Bowl ad—the full version of which went live Monday online, a week and a half after a teaser rolled out. The spot, produced in-house,...
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TBWA Veteran Luis DeAnda Takes New Role in L.A. Office
A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office. Luis DeAnda, who most recently was a global managing...
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Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun
Sometimes it's the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting debut—in one of...
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Agency Recruiting Creatives on Snapchat by Asking for 10-Second Pitches
You are a digital idea ninja, innovating where branding meets emerging technologies. That is to say, you are an aspiring ad creative who likes shooting videos of yourself with your smartphone. That is...
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Hearst Sets Launch for First Issue of Dr. Oz, The Good Life
Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to...
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Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance
Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars."You...
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Cancer-Stricken Fan Thanks the Denver Broncos in Amazing Newspaper Ad
All the pre-game hype and multimillion-dollar TV buys can't put the Super Bowl and sports fandom in perspective as sharply as this newspaper ad from Kara Christian, a 58-year-old Denver Broncos fan...
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Mutant 'Doberhuahuas' Attack the World in Audi's Super Bowl Ad
Audi's 2014 Super Bowl ad, like the mutant animal it imagines, is a bit of an odd beast. Following two teasers, the automaker on Monday released the full spot, from Venables Bell & Partners and...
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Trojan's New Ads Are Subtle, Playful and Even Safe for Kids
Colangelo's new TV ads for Trojan are refreshingly quiet and subtle, with adults and a male teenager alluding to sex without snickering or blushing. That said, the subject behind the dialogue-driven...
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Alex Lubar Is the New Global CMO at McCann Worldgroup
When Alex Lubar was recruited to join McCann Erickson as North American CMO in June 2012, observers wondered what he was taking on. Lubar had been part of the winning new business team at Grey, New...
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DDB Chicago Fills Its Top Creative Slot
DDB, three weeks after filling its top creative role on McDonald's in the U.S., has found a new chief creative officer for its Chicago office. John Maxham, who most recently was an executive creative...
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When Does the Super Bowl Ad Die?
In the first of three short series of interviews, we ask Networked Insights's Dan Neely, Ignition's Will Margiloff, Sparks & Honey's Terry Young and AOL's Bob Lord what they think about the future...
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Women Are the Dominant Media Voice During the Super Bowl
Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the game’s guacamole dip has browned...
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Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl
The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in the roofless MetLife Stadium). And...
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10 Super Bowl Ads Bound to Score (or Fumble)
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their best, Super Bowl...
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