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Make Up With the Mad Woman
Hey everyone, So if you ask me, there is no excuse for leaving the house makeup-free, especially if you don't want to be reminded how incomplete you are on every street corner. It's all about the...
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When Sarah Silverman and Jesus Chat About Abortion, Who Could Possibly Be...
If there's one thing that can finally bring America together on this whole abortion issue, it's definitely a blasphemous video of Sarah Silverman hanging out with her feminist bestie, Jesus Christ....
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Stephen Colbert Is Excited That You're Excited for His Wonderful Pistachios...
As celebrity Super Bowl endorsers go, Stephen Colbert is somewhat unique because he's actually funny. He's amusing even in the few seconds of the teaser below for his Wonderful Pistachios ad airing on...
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Huge Names SRI's Jessica Pezzullo CMO
Huge named Jessica Pezzullo, formerly a senior partner at SelectResources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the...
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People Prefer Big, Interruptive Web Ads
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their...
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Showrooming is a Very Real Problem for Car Dealerships, Too
There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon) for less. Now, a new...
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Adweek's Top 5 Commercials of the Week: Jan. 17-24
This week's matchup of the best commercials pits an uplifting Honda spot against comedy and real-life controversy, plus the Governator dons a disguise for a good cause and Dove's "Real Beauty"...
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Sweden Is Proud That Living There Is Like Being a Spoiled Rich Man-Child
In America, you'd need to have a rich, overindulgent father to have the lifestyle of your average Swedish worker, says a bizarre new ad from a Swedish trade organization. TCO, an umbrella...
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Redefining Luxury, the 2014 Wienermoble Is Now Available for Lease
My dream of hogging the road in a 27-foot-long, 14,000-pound frankfurter could finally become a reality if I win Oscar Mayer's contest to let someone "lease" a 2014 Wienermobile for a day....
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Little Luxuries Are a Big Freaking Deal in Epic New Ad for Booking.com
Booking.com recognizes that people have various preferences (and borderline fetishes) when it comes to hotel amenities, a fact highlighted in the site's incredibly goofy but totally likable new ad....
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Ad of the Day: Apple Lavishly Celebrates Macintosh's 30th Birthday
There have been hints in recent days, even from Lee Clow himself, that Apple would be doing something special around the 30th anniversary of Macintosh, and of the infamous Super Bowl spot that...
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U2 Will Debut New Single in Super Bowl Ad as AIDS Fundraiser
Rumors have been fluttering around fan sites for weeks, but now it's official: U2 will star in a Super Bowl ad co-sponsored by Bank of America and Bono's high-profile nonprofit, (Red). The band plans...
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Kurt Unkel Is New Digital Chief at Team Detroit
Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis...
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Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each...
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Gravity May Help AOL Fix Video Discovery
Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery. The difficulty in finding Web video content, particularly in a world where...
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Should Yahoo Really Have Apologized to Google for Mocking Outage?
When Google services go down, apparently no one wins. Case in point: Competitor Yahoo is being called a coward for deleting tweets that mocked today's global Gmail outage."Earlier today, a tweet that...
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SodaStream Super Bowl Ad Rejected Again for Calling out Coke and Pepsi
In what has apparently become an annual tradition of feigned outrage, SodaStream says its proposed ad for this year's Super Bowl has been rejected for mentioning Coca-Cola and Pepsi. The marketing...
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Oikos Super Bowl Ad Likely Won't Satisfy Full House Fans
If Dannon's Super Bowl ad teaser left you hoping for a Full House-themed spot in the big game, you're probably going to be disappointed. The Oikos Greek yogurt ad starring John Stamos is now live on...
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NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note
Football isn’t just for guys, and marketers are getting wise to it. Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine;...
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From the Clio Archives: Top Super Bowl Spots
It’s an understatement to say sports marketing has exploded over the last decade—up to nearly $150 billion this year, according to PwC. Athletes are bona-fide superstars, around which so much...
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