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Fox Sports 1 Plants Its Flag but Has a Long Way to Go
As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness of the network is...
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Lingerie Ads Star Plus-Size Model With Ovarian Cancer … Hair Loss, Scars and All
When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling. While undergoing treatment for ovarian cancer, the...
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Ad of the Day: Volkswagen Gets Its Wings in 2014 Super Bowl Commercial
Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a German...
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Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot
Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While its Bud Light work will depict an elaborate prank on a single unsuspecting person, the brewer revealed...
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A Real Woman Will Quit Her Real Job in GoDaddy's Second Super Bowl Ad
GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to pursue her dream of starting her own...
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Coca-Cola Visits Lambeau Field in One of Its Two Super Bowl Ads
While the Broncos and Seahawks battle it out Sunday at MetLife Stadium in New Jersey, Coca-Cola will visit an almost completely deserted Lambeau Field in Green Bay, Wis.—in one of its two 60-second...
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Kia, Toyota Push Out Their 2014 Super Bowl Commercials
Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry...
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Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad
Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a mountainous small town and scares...
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Singer Is Photoshopped From Regular Girl to Pop Star in This Incredible Music...
Well, this is just all sorts of amazing. Taking the time-lapsed Photoshopping of Dove's "Evolution" to a new level, Hungarian singer Boggie has created a music video in which she is digitally...
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Havas Worldwide Finds Talent Leader at Cramer-Krasselt
Havas Worldwide, looking to bolster its recruitment, evaluation and training efforts—a core focus of new global CEO Andrew Benett—has added a chief talent officer for North America. Julieann Vukovich...
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Beringer Replaces Unkel As Head of VivaKi AOD
Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of February. Beringer had been...
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Demand Media Dumps Direct Sales Business
Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn...
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15 Super Bowl Ads You Can Already See
Your Super Bowl Ads are already upon us, but who is advertising what?
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Dream of Beer Delivery by Drone Is Closer to Reality, Thanks to Ad Agency
Lakemaid Beer, a beer created from scratch by ad agency Pocket Hercules and sold throughout the Midwest, put out a fun new ad that explains who their primary demographic is—ice fishermen wearing dorky...
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Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the...
Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during the...
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The Wackiest Sports Endorsements Ever
Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time.Muhammad Ali for d-Con In 1980, “The Greatest” faced a whole...
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Delta's New In-Flight Safety Film Is One of the Most '80s-tastic Videos Ever...
Dudes, strap yourselves in and get ready for the most righteously rad 1980s-style flight safety video ever. Delta graces Gen X nostalgiasts with this five-and-a-half-minute opus from Wieden + Kennedy...
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Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad
We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined for great...
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CVS Narrows Creative Search to Finalists
CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe...
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15 Super Bowl Ads You Can Already See
Highlight the space below to see who the advertisers are: VolkswagenSquarespaceBud LightToyota HighlanderWonderful PistachiosBud Light (again)M&M'sJaguar USAAXEButterfingerDannon OikosHyundai...
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