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Adweek Parent Guggenheim Media Announces Changes
Guggenheim Media, the parent of Adweek, announced that it is splitting into two operating entities. Jeff Wilbur was tapped to head up Adweek plus The Clio Awards and Film Expo Group as president....
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There Is a Digital Talent Gap
For its report, The State of Digital Marketing Talent, The Online Marketing Institute surveyed almost 750 Fortune 500 and ad agency execs, and the results are grim: There's a vast gap between the...
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Hefty Is Now Sexing Up Garbage Men
Following the trend of hunky men peddling not-so-hunky products (like Liquid-Plumr and Kraft salad dressing) is Hefty with its new "Ultimate Garbage Men" commercial. In the spot by Havas Worldwide...
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Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box
When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it was delivery day! A Reddit user on...
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Sonic Drive-In Gives Your Taste Buds a Workout in Faux Fitness Video
IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain. Now, Jagodowski...
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Louis CK One Is a Mashup That Smells Like Perfection
What do you get when you combine the soulless, artsy advertising imagery of CK One with the doughy, balding, angst-sweaty magnificence of Louis C.K.? One awesome Tumblr, that's what. Louis CK One is a...
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Steve Erich Becomes President of Crispin
Crispin Porter + Bogusky, a month after splitting with longtime creative leader Rob Reilly, has recast its top management. Steve Erich, a 10-year veteran of the agency who most recently was a partner...
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Grey S.F. Wins Norton Account
Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett. The...
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Indian Ad Challenges Men to See How Stupid They Look Ogling Women
Objectification and rape go hand in hand—it's easier, after all, to take advantage of a person if you don't see her as a person. But what if you catch a glimpse of yourself in the act of objectifying...
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David Jones Exits Havas
David Jones is out as global CEO at the Havas holding company and its namesake ad agency. At the holding company, Jones will be succeeded by Yannick Bolloré, the son of Havas investor Vincent Bolloré....
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Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV's New...
It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time, the formula has...
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Consolidation Is the Goal in Honda's Digital Review
In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach, however, given the...
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Ads for Comedy Central's Kroll Show Imagine the Dumbest Award Show Ever
With those saucy Two Broke Girls hosting and a category that pits the Bible against Sharknado, the People's Choice Awards, airing live Wednesday night on CBS, should be a hoot. No, not really. It'll...
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Can You Spot the BS Headlines in This Clickbait Quiz?
With so many clickbait headlines flooding social media these days—promising to blow your mind, make you cry or change your life forever—have we reached a point where people will literally believe...
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Y&R Legend Ed Ney Dies
Ed Ney, the man at the center of expanding Young & Rubicam beyond traditional advertising and into a broad range of specialized marketing services, died today at the age of 88. In the 1970s, when...
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Can Ad Agencies Teach Women to Love Their Bodies?
Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get women...
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Italian Imports Always Sell—Unless They're Cars
In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that never really found a smooth road in...
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This Agency Helps Builds Brands at Warp Speed
SpecsWho (From left) Brian Pettigrew, president; Lady Liberty; Dimitry Ioffe, founder and CEOWhat Digital marketing agencyWhere Los Angeles office Dimitry Ioffe got a taste for entertainment at a...
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Husband Accidentally Uses Summer's Eve, Then Proves He's the Real Douche
Here's the setup: A brawny dude's in the shower, and his wife tells him how Summer's Eve cleansing wash is specifically formulated for a woman's "V," and he's like, "Huh?" And then (gasp!) she asks...
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Ogilvy Chicago Wins Sargento Cheese
The Chicago office of Ogilvy & Mather has won Sargento's creative account after a review that was managed by Select Resources International. Ogilvy takes on lead creative and digital duties for...
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