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Machines in the Ghost
Mark De Pace, Zach Mortensen, Belinda Mayne and Adam Levite on Ghost Robot's move from rock videos to rocking advertisements.
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From Blair Witch to Game of Thrones
Campfire's Mike Monello explains how the creators of the Blair Witch Project have evolved the immersive consumer experience most recently with their work on Game of Thrones.
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Y&R Adds New Microsoft B-to-B Assignment
Young & Rubicam has won a pitch to develop Microsoft's next b-to-campaign, business which has been handled by Deutsch, which also competed for the latest initiative along with Crispin Porter +...
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Paul Caine Leaves WestwoodOne
Paul Caine is leaving WestwoodOne as CEO, four months after the radio content syndicator company he joined in March was bought by Cumulus Media and changed its name from Dial Global. Caine came to...
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Will Paula Deen Serve Up a Comeback in 2014?
A new year invariably fills brands with visions of possibilities. Count Paula Deen among them. The onetime queen of Southern cooking—who suffered a messy fall from her throne this past summer...
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With Redesign, NYTimes.com Unveils Native Ad Platform
The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance. Dell is the charter advertiser of...
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Tony Malcolm Is DDB's New Creative Chief on McDonald's
DDB has filled the top creative role on its McDonald's business in the U.S. with Tony Malcolm, a creative director who's well known within the fast-food giant. That's because Malcolm has worked on...
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Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking...
This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds, emerge...
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Netflix Revels in the Clichés in DDB's Amusing 'Pep Talk' Ad
You guys remember that blog post about that ad that did a familiar thing in a fresh way? When a creative team took a clichéd trope and offered a meta commentary illustrating how hackneyed it was, but...
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Sprinkle, Eat and Pay Up Big Time: Sensa Sheds $26.5 Million to Settle FTC...
Sensa, the heavily advertised weight-loss product that promised dieters all they needed to do to was “sprinkle, eat and lose weight” will pay a hefty $26.5 million to settle charges with the Federal...
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Stephen Colbert Gets Crackin' as Super Bowl Star for Wonderful Pistachios
At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen Colbert. The host of Comedy...
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Burger King and Mother Split
There goes Burger King again. Just 11 months after the fast-food marketer named independent Mother New York creative lead on its business, the two have parted ways. It’s the company’s third change in...
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FTC Puts Media on Notice Over Deceptive Weight-Loss Ads
The Federal Trade Commission has put the advertising media on notice, launching a program called “gut check” to enlist them to spot bogus claims and reject deceptive weight-loss ads. The new voluntary...
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NBC Celebrates NYC and Its Own Past in First Ads for Jimmy Fallon's Tonight Show
The Tonight Show is moving from one smug cultural petri dish to another, thanks to Jimmy Fallon, who will be taking the show back to NYC when he replaces Jay Leno next month. To commemorate this...
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Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms
While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter Olympics. Procter...
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Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy...
America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt...
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Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign
Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's the upbeat...
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See Denny's Devilish Tweet to Auburn Fans After the BCS Championship Game
Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS Championship Game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries away on the...
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CVS Launches Creative Review
CVS Caremark confirmed it has launched an agency creative review, which will include current shop Arnold. The Havas company won the account after a review in 2010, taking it over from crosstown Boston...
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Yahoo Reboots Ad Business in Attempt to Own Ad Tech
It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad ecosystem—the same monster ambition...
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