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GroupM Entertainment Names Adam Pincus to Programming Role
Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp of programming...
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Principal Financial Group Reviews Creative Account
Principal Financial Group is in the early stages of a review of its creative business, the company has confirmed. Principal has contacted agencies via an initial request for proposals, according to...
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Is an Ad Tax Deduction Battle Moving to the Senate?
The advertising community has been on high alert over proposals in the House to limit or eliminate the advertising tax deduction. Now, all eyes are on the Senate, where Max Baucus (D-Mont.) said...
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Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving
The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number of stores including...
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Kayak.com Chooses TBWA for Europe
Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market. The Omnicom Group shop will run the business out of its office in Amsterdam. Sources estimate...
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Publicis Dallas Names a Chief Creative Officer
Brad Roseberry, most recently an executive creative director at TBWA\Chiat\Day in New York, has been tapped as chief creative officer at Publicis Dallas, a new role at the agency.Roseberry spent two...
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Ad of the Day: Tyson Returns Holyfield's Ear in Foot Locker Spot That Rights...
It's been more than 16 years since Mike Tyson bit off a piece of Evander Holyfield's ear during a heavyweight championship fight. Now, in a Foot Locker ad from BBDO, New York, Tyson is giving it back....
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Famous Instagram Pets Adorably Urge You to Adopt One of Your Own
Arrghh … can't breathe … too much cuteness! TBWA\Chiat\Day in Los Angeles crafted these 60 seconds of adorable hi-jinks as part of Best Friends Animal Society's pro bono campaign to raise awareness...
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10 Brands That Changed the World [Video]
Brands come and go. Some influence our spending habits—then there are those who determine who we are. From fast food to social media platforms, here are 10 brands that changed the world.
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Channing Tatum Does His Own Epic Split on the Set of 22 Jump Street
The parodies of Jean-Claude Van Damme's "Epic Split" for Volvo Trucks are already getting old, but this one's good for a chuckle. Channing Tatum set aside some time on the set of his upcoming sequel...
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Site Promises Talk About Birth Control That's 'Not Awkward,' but the Ads Sure...
Bedsider.org, a free online resource for birth control, has teamed up with BET Networks to target African-American women ages 18-29 through a series of TV spots from Havas Worldwide portraying...
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Disney Moves $800 Million in Media Business to OMD
In a stunning shift, OMD is taking on media responsibilities for Disney's movie business, according to sources. Annual media spending on the account is estimated at $800 million. As a result of the...
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Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas...
Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are some kind of awkward...
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Advertisers Seem to Care More Than Publishers About Seeing Ads
Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people can actually see the ads...
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This Romantic Ice-Cream Ad Got 26 Million Views Without You Noticing
You've seen most of the big viral ads of the year, but not this one—because it was made for the Turkish market by Unilever's Cornetto ice-cream brand. It's a short film about a fateful teenage...
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Love For Sale
Mad Woman Lauren Reeves reveals the best credit cards to buy love with on Black Friday
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JCPenney Advises Kmart After Boxers Ad: Cover Up Those 'Twigs and Berries'
Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon for pants in Kmart's...
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How Airlines Used the Glamour of the Terminal as a Marketing Vehicle
In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens when a bunch of...
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This Agency Is Creating Spots for Google Glass
SpecsWho Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason...
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Golf Shop Owner Creates the Year's Most Oddly Hypnotic Ad on His Phone
The single most amazing thing about this insane ad? It's actually running on TV. Mike Mixson, owner of Mike's Golf Shop in Chattanooga, Tenn., has already racked up nearly 100,000 YouTube views for...
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