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Havas Worldwide Lands a Content and Production Chief
New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as global...
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April Fools' Day 2013: Best of the Brand Hoaxes
Ah, April Fools' Day. The Super Bowl of satire. The one day when brands are free to indulge in off-brand, often hilarious communications without catastrophic repercussions. Click below to see our...
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Elisabeth Moss Has Become an Ad Aficionada
SpecsWho Elisabeth MossAge 30Accomplishments Portrays Peggy Olson on AMC’s Mad Men (season 6 premieres on April 7); currently stars as Robin Griffin on Sundance Channel’s mini-series Top of the Lake...
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Brands Favor Social Shares Over Likes
Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster. While Facebook has for some time now preached...
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Tax Software Brands Are Battling Hard for Market Share
While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of...
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The One Product Martha Stewart Will Not Put Her Name On
The founder of Martha Stewart Living Omnimedia also chats about being a global mother figure, her hipster following—and the one product she’ll never put her name on.Macy’s and JCPenney are battling...
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Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense violence as two men...
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Newcastle Brown Ale Gets Even More Honest
IDEA: Most brands are liars—fabulists, fabricators, tellers of half-truths and falsehoods, terrified of disclosing their real agenda (to take your money). In beer ads, the lies are legendary. The beer...
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Ad of the Day: Got Milk?
Sweet dreams are made of … milk? According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!" dreams and loll in the embrace of a...
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Meet Sully, Corona Light's Absurd and Amusing Spokes-Sheep
You remember Sully. He was the odd talking sheep in last year's brilliant "Stan" commercial for Corona Light, from director Mike Mills and ad agency Goodby, Silverstein & Partners. Well, it...
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The New York Times Tries Another Interactive Ad Unit
In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page of the newspaper...
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Perrier Invites You to a 'Secret Place' Where Sparkling Water Makes People...
Perrier is the sexiest sparkling water you'll ever taste, says Perrier. It's so sexy, you'll find yourself transported to a secret party at an underground nightclub in Paris. There, you may...
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Check Out These Hilarious, Super-Cheesy Pre-Roll Ads From Which You Cannot...
It should be the quintessential YouTube video: Funny Baby Panda Kiss. But when you tried to watch it, all you got was an infinite pre-roll ad loop. Because Rhett and Link wanted to trick you for April...
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JetBlue Makes a Fool of Meaner Brands With April 1 Promotion
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a...
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Everything You Ever Wanted to Know About the 1980s in One Coked-Up HTML5 Website
Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's...
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Fast Chat: Deutsch's Anush Prabhu on Media's Evolution
Anush Prabhu, who is taking over Deutsch’s media department, has never made a TV or print buy in his career. But in fact, his data, analytics and communications planning background underscores the...
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Warner Bros. Consolidates Digital Sales
Warner Bros. is consolidating its digital sales operations as it looks to build out an entertainment-focused ad powerhouse on the Web. The company plans to announce the formation of the Warner Bros....
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How Rolex Runs on Autopilot
If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not success...
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Finally, a Cable Company That's Honest About How Much It Hates You
"Fuck you. You'll take what we give you." That's easily the line of the year from any parody ad so far, and it comes around the 18-second mark of "The First Honest Cable Company," from Extremely Decent...
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Heartbreaking Hospital Ad Celebrates Too-Brief Life of One of Its Most...
New York Presbyterian Hospital and ad agency Munn Rabôt recently made this video celebrating the life of Danion Jones, who was 3 years old when he was diagnosed with a malignant brain tumor. NYPH...
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