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NBCUniversal Digital Is in Review
NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said. The assignment covers digital efforts...
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Allstate's Mayhem Is Fiddling With Vine While Brackets Burn
Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate is definitely making the most of its partnership with March Madness. In a campaign called...
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Consumers Seem to Be Falling Out of Love With Brands
More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name brands and...
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Mitch McConnell Celebrates Duke Instead of Kentucky Basketball in Latest Ad Fail
Mitch McConnell can’t catch a break. First, the Republican senator from Kentucky becomes the meme of the moment after releasing a baffling long-form ad with no words where he mostly just grins dumbly...
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'MiniAbe' Explores More of Illinois, and Couldn't Be More Whoa-ed
If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round of quirky...
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Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt
Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a...
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Reinventing the Banner Ad
It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, companies are...
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Brands Must Turn to the Dark Data Side
Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people...
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Senate Candidate's Chief Qualification: 'I Grew Up Castrating Hogs'
Whatever your politics, it's hard not to like a congressional candidate who opens her campaign ad with the line, "I grew up castrating hogs on an Iowa farm." Joni Ernst is a conservative Republican...
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NYC Welcomes Its First Cupcake ATM for Your 24-Hour Sweet Tooth
If you're a cupcake lover, you live in New York City and you're a fan of machines that dispense things, we have good news for you. Sprinkles Cupcakes, a supplier of gourmet delectables to the elite,...
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San Francisco Billboards Shame Drivers With Actual Photos of Them Texting
An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people...
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Guys Post 'Cock in a Sock' Selfies Online for Cancer Awareness
Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British women have been posting...
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Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel
Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that also...
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Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies
Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier this month, Omnicom’s...
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9 Ads That Could Spank the Competition in Pornhub's Amateur Advertising...
"Do you have what it takes to be the Creative Director of the world's No. 1 adult website?" That's the ballsy challenge from Pornhub, which recently launched a contest to create work-safe ads for the...
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Most Adorable Résumé Ever? Aspiring Intern Pitches Lego Version of Herself to...
Usually it's the young designers and copywriters who create awesomely creative new ways to apply for internships. This time, oddly enough, it's someone looking for a spot in account management. A...
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Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’
New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to...
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Crispin Porter + Bogusky Seeks New ECD
Crispin Porter + Bogusky executive creative director Bob Winter is set to leave sunny Miami for Chicago-based VSA Partners. Winter will join VSA on May 1, according to a representative for VSA. Winter...
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This Startup Agency Counts Michelle Obama Among Its Clients
SpecsWho (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partnerWhat Full-service agencyWhere New York office While most of...
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Tax Fears Remain a Fertile Ground for Marketers
Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion, as the IRS sees it,...
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