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Mike Hughes of The Martin Agency Dies at 65
Cancer has claimed another one of advertising's good guys. Mike Hughes, the patriarch, president and ultimate creative leader of The Martin Agency, died Sunday of lung cancer, some 15 years after he...
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MTV Founder Bob Pittman Is Our First Media Visionary
Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot Group, was looking...
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Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That...
SpecsWho David LangAge 50New gig Chief content officer, MindshareContinuing gig President, Mindshare EntertainmentHow is your new job different from the old one? It’s bigger and more expansive, but a...
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Why Mark Figliulo Started His Own Shop
From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day in New York,...
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Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood
In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke Life. We see a couple go through all the...
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The 7 Most Inspiring Ad Campaigns for Women in 2013
It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to...
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AOL Reorgs Sales Around Global Categories
AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton, who was previously svp...
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Mock Commercial for Beans Is Better Than Almost Any Real Commercial for Anything
Visual effects studio Cinesite produced this crazy-good mock commercial as a way to show off its creature animation skills. And one hell of a creature it is—a marauding beast who takes umbrage at...
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Droga5 Grows Its Chobani Business
Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while...
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Henkel Adds Fallon to Its Creative Roster
Fallon has outstripped a long list of finalists to claim a spot of Henkel's creative roster—as lead agency on the company's Loctite brand of adhesives. Sources identified the other finalists as DDB in...
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Ad of the Day: Airbnb Builds Birdhouse Versions of 50 of Its Most Intriguing...
It's the allure of Airbnb, but also its biggest stumbling block—its rental listings are not impersonal hotel rooms but actual people's homes. Some travelers embrace this, knowing they'll experience a...
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Model From Famous Photoshop Video Gets More Drastic Makeover for the Holidays
It's agency holiday-card season, and we're going to start posting some of the more interesting and amusing examples—beginning with this one from Victors & Spoils. It's a parody of Tim Piper's...
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Jesus, Gandhi and Mother Teresa Stump for UNICEF in Extremely Virtuous...
Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for UNICEF Sweden. I'm talking about Jesus, Gandhi...
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Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint
IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex DeLarge. But Sprint's...
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The Whole Culture of a Business Should Be Built on Its ‘Why’
Business. The word used to conjure up dreary images of briefcases and pressed shirts. Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business...
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Can LivingSocial Bounce Back?
After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers...
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Adweek Picks the Year's Most Bizarre Gifts
As you read this, Americans are in the process of buying $602 billion worth of presents. And thanks to the Web (where $82 billion of that money will be spent) “gift” can mean nearly anything these...
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The 10 Most Sexist Ads of 2013
In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and the definition of beauty....
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Ad of the Day: Apple Ends the Year on a High Note With Delightful Holiday Spot
They say Christmas is a time for miracles. And not to overstate it, but Apple picked a good time to deliver one of its own—a lovely holiday ad to finish out what's generally been a tough year for its...
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Reckitt Benckiser Expands Its Media Agency Roster
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's...
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