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Yahoo's Mayer Sees Mobile Ads Following Search Business
In an online ad industry slightly panicked over the puny prices being derived from mobile ads, Yahoo CEO Marissa Mayer sees an interesting, and very hopeful, parallel. During an interview with...
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Hellmann's Builds the World's Longest Picnic Table in NYC, Because Why Not?
Nothing gets people riled up quite like a Guinness World Record involving mayonnaise, and so Hellmann's on Tuesday celebrated its 100th birthday by building the world's longest picnic table in New...
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Genius or Process? How Top Creative Directors Come Up With Great Ideas
It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments and strategies that have...
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Brewer Secretly Rigs Plumbing in Man's House to Make Beer Flow From Every Tap
Those jokers at Saatchi & Saatchi and Tui Brewery have a viral hit on their hands, notching more than 5 million views in about a week for various versions of a video that shows some New Zealand...
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Everything You Ever Wanted to Know About the History of the Trapper Keeper
Mental Floss put up an interesting article about the history of the Trapper Keeper, which is right up there with Lisa Frank stickers in terms of potent nostalgia catnip for my generation. Basically,...
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Print Ads Just Can't Keep Up With the Porsche 911
Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of the vehicle almost entirely. Three...
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Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad
Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from Center for Science in the Public Interest and five other children’s advocacy groups, continues...
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Discovery Taps ThingLink to Bring More Interactivity to Its Websites
Discovery Communications has inked a deal with ThingLink as the media giant looks to bring more visualization to its websites—and its burgeoning native ad business. ThingLink is a Finnish company that...
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3 Shops Vie for Hotels.com's Business
Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in...
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Turning Celebrities Into Branded Cultural Currency
Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board and...
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Rivals Throw Water on Publicis Omnicom Merger
The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not.“The complexity is enormous,” Jones...
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Ad of the Day: Burger King Is Out to Change the World With 'Satisfries'
Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu item. The...
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Keeping It Clean With the Cleaners [Video]
Hello, I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. Sometimes you can even smell them. So this week I've been...
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What the Man Who Invented the Rolling Stones Can Teach You About Branding
Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image from the...
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Why VW? Brand Genius Kevin Mayer, That's Why [Video]
Brand Genius and Volkswagen vp of marketing Kevin Mayer kindly dropped by the Adweek offices recently to talk to editorial director Jim Cooper about the secrets of a winning campaign.
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How to Market Rémy Martin V on $2 Million a Year
The projected media budget is modest but a new creative assignment from Rémy Martin represents an interesting strategic challenge: how do you market a clear spirits brand in the U.S., particularly to...
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Dove Marketing Execs Win Adweek Honor
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius...
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Make an Ordinary Brand Fancy: Send It to College
Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of...
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This Agency Aims to Make Your Next Trip to the DMV Less Painful
SpecsWho J. Paul Anderson, regional vp; Andrew Martin, president, North America; Sandi LiSanti, director of finance and operationsWhat Digital agencyWhere Kirkland, Wash., offices Rooted in public...
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