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Blue Moon Gets Artistic With Brewmaster's Inspiration
Idea Blue Moon’s beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Denver agency began an artful approach to...
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Brands Find the Link Between Viral Videos and Vending Machines
Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill message is the endgame if you take the...
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Domino's Jumps on the Startup Bandwagon
Domino's has joined the chorus of voices praising tech and innovation and start-ups (three of the key squares in Media Buzzword Bingo) with its “Powered by Pizza” campaign. It posits that most...
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23andMe Has New Personal Genetics Pitch From Arnold N.Y.
Better to know your genetic fate or not? In a campaign breaking this week for 23andMe, a California-based personal genetics company, Arnold New York argues in favor of testing as a way for people to...
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Ad of the Day: Australian Red Cross Goes for Laughs With an Apocalyptic...
Getting a paperclip stuck in your eye has got to be a bad thing, but it's not the end of the world. Or is it? Animation house Monkeystack, based in Adelaide, Australia, goes way over the top in...
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Havas Creative Chief Jason Peterson Is Now Also a President
It’s not the first time Jason Peterson has been more than just a creative chief. This time, however, the scale is much bigger. Peterson, chief creative officer at the Chicago office of Havas...
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Smirnoff Leaves JWT for 72andSunny
Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group...
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Thai Pushup Bra Will Make You Look Like a Sexy Woman, Even if You're a Man
We'd say spoiler alert, but it's pretty clear from the get-go where this ad from bra brand Wacoal is going. The drawn-out close-ups of ambiguous cleavage and blurry surveys of bare legs are sure signs...
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It’s OK If Your Mom Is Completely Overbearing, So Long as She Feeds You Taco...
Everyone knows the smother mother. She drowns you in unwanted attention and unsolicited advice—popping up where she shouldn’t, like at your office meetings, or when you’re in the shower. But not...
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JPMorgan Chase Calls a Digital Review
JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company...
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Lionel Messi Gets Trippy With Adidas in Soccer Light Show
In this visually stunning, Tron-inspired light show, Adidas Football is hawking its Lionel Messi line—specifically, the Adizero F50 Messi boot. If you don’t know who Messi is, you need to get out from...
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Manning Brothers Channel The Lonely Island for DirecTV
Step right up, folks, and feel yourself getting gleefully dumber as you watch this new DirecTV Sunday Ticket ad posing as a bad rap video. Dubbed "Football on Your Phone," it stars Eli and Peyton...
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Building a Nationally Renowned Brand Without Selling Your Soul
From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry...
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How Blue Moon Found a Heavenly Way to Shine in a Crowded Category
IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful...
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Labatt Creative Account Heads to Ammirati
North American Breweries has shifted creative responsibilities for two brands to Ammirati after a review. The New York shop will take on Labatt beer and Seagram’s Escapes, a line of fruit-flavored...
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Twinkies Relaunch as Dude Food
For the recent relaunch of Twinkies, an iconic American snack that disappeared from shelves for eight months while the company switched hands and emerged from bankruptcy, Hostess has a new grown-up...
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Liam Neeson Makes the Invisible Visible in Chilling Child-Abuse PSA for Unicef
In May, we saw a billboard use lenticular printing to illustrate how violence against children can easily go unseen. Now, a new PSA from the United Nations Children's Fund is taking a different...
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SeaWorld Moves Media Account to Initiative
With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment. The assignment encompasses SeaWorld’s theme parks in the...
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Ad of the Day: Kiefer Sutherland Sells it in Noir for Jose Cuervo
Kiefer Sutherland has some advice for you. It's odd to see a Cuervo spot like this tight, minute-long McCann New York commercial noiring it up—that always seems like a whiskey thing to me, although I...
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