Clik here to view.
Unable to Catch a Break, JCPenney Puts Up Billboard Showing Tea Kettle That...
Poor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catch a break. This time it put up a seemingly harmless billboard in California. But...
View ArticleClik here to view.
Cruzan Rum's Great New Campaign Takes Its Time and Gets You Buzzed
Cruzan Rum welcomes you to "The Don't Hurry," an island paradise where no one is busy, people enjoy zero-kilometer runs and sleep yoga, and every minute lasts 64 seconds. (The brand hails from the...
View ArticleClik here to view.
Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim
To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the court...
View ArticleClik here to view.
Startup Pushes Pinterest-Like Native Ads Play
Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content. Rather, it's an attempt at taking Pinterest-like images and turning them...
View ArticleClik here to view.
Facebook's Like Button Fights Evil Dressed Up as Different Superheroes
Graphic designer/illustrator Jaime Calderón's "Super Likes" series dresses up the Facebook "Like" button in a variety of superhero costumes, including Spider-Man, Batman, The Thing, Wolverine and The...
View ArticleClik here to view.
Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar...
Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu. The...
View ArticleClik here to view.
Here's How Brands Become 'Sherpas'
In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find their way, pat them on the back....
View ArticleClik here to view.
Ad of the Day: Subaru
Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for pretty much...
View ArticleClik here to view.
Facebook Introduces Verified Accounts
Facebook today introduced Verified Pages, which the company said are designed to "to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook."...
View ArticleClik here to view.
360i Exports Agency Brand to Canada
U.S. digital agency 360i is continuing its international push, leveraging parent network Dentsu to launch its second outpost abroad. After testing in Canada in recent months, the agency today formally...
View ArticleClik here to view.
Land Rover’s Evolution From Safari Wagon to Luxury SUV
Not long after the end of WWII, a farmer named Maurice Wilks was using a battered jeep to do some work on his farm on the Welsh island of Anglesey. Things weren’t going well. The prized piece of U.S....
View ArticleClik here to view.
A Glimpse Into Bay Area Agency Venables Bell & Partners
SpecsWho (l. to r.) Lucy Farey-Jones, partner, executive strategy director; Bob Molineaux, founder, president; Paul Venables, founder, executive creative director; Paul Birks-Hay, managing director;...
View ArticleClik here to view.
Hollywood Film Sees Big Results From New Tablet Ads
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy is...
View ArticleClik here to view.
After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit
When longtime Richards Group copywriter Matt Bull finished his first highly visible solo gig in Dallas this week, it felt like a pretty big deal to him. And apparently Redditors agreed, giving his...
View ArticleClik here to view.
MRM Chief Kolb Takes Worldgroup Lead on GM
Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the Interpublic...
View ArticleClik here to view.
How the 92-Years-Young Art Directors Club Keeps It Fresh
Six Questions Ignacio Oreamuno, executive director of the Art Directors Club
View ArticleClik here to view.
Food and Beverage Companies Slim Down Products to Fight Obesity
The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years...
View ArticleClik here to view.
Stars Past and Present Light Up Ads for the NBA Finals
As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from past NBA Finals...
View ArticleClik here to view.
Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone
A print ad that uses solar power to charge cell phones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-think...
View ArticleClik here to view.
Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One's...
That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be...
View Article