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Kids Outsmart Smokers in Crafty Guerrilla Stunt
It’s being praised as one of the most effective anti-smoking ads ever, which is especially impressive considering it required little more than a few pieces of paper and two kids. Ogilvy Thailand's...
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Information Diet: Miranda Cosgrove
Age 19 Accomplishments Stars on Nickelodeon’s iCarly; voices Margo in Despicable Me 2 (in theaters in 2013); recording artist; winner of multiple Kids’ Choice Awards Base Los Angeles What’s the first...
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AARP Makes Its Site Safe for Advertisers
Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo. AARP knows that well, so it’s created a new deals section to entice them to advertise on...
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Man-Butts Gyrate to Sell Women Skin Cream
If there’s one thing that generally doesn’t get much attention—in life or mass marketing—it’s the man-butt. After the male stripper flick Magic Mike opens Friday, that may change. Add to that a new...
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Toshiba's Human Guinea Pig Offends Real Test Subjects
You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the Toshiba Satellite Ultrabook's...
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AOL Restructures, Names COO
Tim Armstrong is once again tweaking AOL’s organizational structure, hoping to provide the inconstant portal with some momentum and steady direction. To help, the AOL CEO has elevated the company’s...
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Ad Industry's Q2 May Not Be as Good as Expected
The ad industry’s second quarter may not be turning out as well as expected. That's the view of at least one financial observer: Brian Wieser, senior research analyst, Pivotal Research Group, says he...
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Tumblr Unveils 'Pinned Posts' For $5
Tumblr has introduced its second low-cost, self-service advertising product since February, unveiling "Pinned Posts" for $5 apiece. Brands or consumers with accounts on the social platform can...
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Trailer Mash 6 29 12
Teddy bears are for kids and Ted is no exception. The CGI bear is a bit rubbish, the mouth looks as though it was animated by the intern and what comes out of it sounds exactly like that Peter Griffin...
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Ad of the Day: New York Lottery
Shaun of the Dead has a lot to answer for, culturally speaking, but every now and then it births a shambling, mumbling, flesh-starved horror it should be proud of. Among them is DDB New York's...
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GM's Joel Ewanick Exits
General Motors Sunday confirmed that Joel Ewanick, the automotive giant's chief global marketing executive, resigned as part of a management shuffle. Ewanick joined General Motors in 2010 after a...
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Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign
Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through...
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Nationwide Tags New Ad With Danica Patrick's Cell Phone Number
Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cell phone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up a sign that says...
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SS+K Finds New Creative Chief at Mother
SS+K has reached into Mother to fill its top creative role. Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and Dell, next...
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W+K London Gets Second Brown-Forman Brand
Wieden + Kennedy London has been appointed the creative lead on Finlandia vodka in greater Europe and Africa, regions that account for more than 70 percent of the brand’s sales. This is the agency’s...
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Ad of the Day: Kellogg's
What do you call it when Olympian Rebecca Soni swims the breastroke in reverse? The backstroke, you say? Wrong. You call it a Kellogg's commercial. During Friday’s opening ceremonies for the 2012...
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GM Won't Ditch Commonwealth, Joel Ewanick’s Brainchild
General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing...
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Mcgarrybowen Gets a Toehold Into P&G
Procter & Gamble’s shift of the Aussie creative account to mcgarrybowen takes a bite out of Publicis Kaplan Thaler’s P&G business, but the agency still handles a litany of the company's...
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